Consept vehicles

Concept cars emerge as the visualization of dream, emotion, and inspiration. They give Toyota a unique chance to tell its customers about the company's plans for the future and the new trends in the field of design.

Concept cars reflect not only the external styling design of dream cars. Nevertheless, as it is, the external shape consists far not in the car's styling design. Designers have to work closely with engineers, manufacturing plants, and marketing research analysts in order to create the car that excels by not only its beauty, but also the everyday usability, as well as the attractiveness for the future consumer.

Toyota design centers in California, Japan, and Southern France regularly present draft proposals of new concept cars. Plasticine models are sent to the headquarters in Tokyo for appraisal and the winner is granted the right for the prototype model development of production vehicle.